Pop Hovers 2.0… Well that’s a good idea!

Continuing with the best newsletters for today I just got this one about… let’s call it Pop Hovers 2.0, which I know by experience is one of the best techniques of getting attention from your visitors (if you read the recent report "Attention Age Doctrine" from Rich Schefren you know how powerfull that can be)

I call them Pop Hovers 2.0 as this new hover ads system shows great new features, the one I liked the most is the ajax efect in alerts pop hovers. You can check the site they refer on http://www.instantpopover.com/blog/ and see a great sample of this.

And here is the newsletter I received in case you want to check it out.

Hey Jorge,
As you likely already know, internet marketing has changed
dramatically over the past few years.  Things like search engine
optimization, pay-per-click advertising, list building techniques,
email marketing, blogging, keyword research, affiliate marketing…
yada yada yada… the list goes on and on.  The MAIN concepts are
still present, but things are continually and quickly changing.
You either need to change with it or stay one step ahead of the
game.  The harsh truth is that if you don’t adapt your online
business and techniques to the changes online, then your
business will reach a stand-still and then quickly crash and
burn.
With that in mind… the past several months have been a big ride
for me.  I’ve been doing a complete overhaul of one of my software
programs.  Why the overhaul and total reconstruction?  Because
technology changes, and I don’t want to be stuck in the dust
watching others build their businesses while I sit back and wonder
what went wrong.
Instead, I want to stay a couple steps AHEAD of other marketers.
And if you’re not thinking this way, then you too need to change
your future business outlook.
The total reconstruction of the software from the ground-up was
well worth the time and money.  The results I’ve personally been
seeing, as well as some others (I’ll go into this later in the
email), have been awesome!
I’ve created a short video for you that will hopefully show you
just how powerful the new software can be for you, and how easy it
is to use despite all of the added options and functionality.
==>  http://www.instantpopover.com/NEW/
In fact, I put my brother to test.  I’m sure you know Brad (creator
of SEO Elite, Keyword Elite, and Affiliate Elite), so you know that
he’s been marketing for a while now… and knows how to build a
responsive list of subscribers. 
Anyway, I asked Brad to run a test on his SEOElite.com site for me.
He switched from a standard opt-in box to an InstantPopOver
opt-in.  That’s all… nothing more.
He didn’t change anything else.  The letter was the exactly same,
the price was the same, the traffic was the usual traffic.  It was
a straight up comparison, which is exactly what I wanted. 
He jumped from around 55 opt-ins a day to an average of 193 per
day! That’s a 351% increase in opt-in subscribers by simply making
a 5-minute change in his marketing.  All he did was start using my
newly revamped software, InstantPopOver v3.0.  Nothing else…
You can see these results and the video here: 
==>  http://www.instantpopover.com/NEW/
We’re finishing some final tweeks with the software before we
release it in a few days.  So for now, watch the video and then be
sure to check out some of the real-life results that you can expect
to see once you start using the NEW InstantPopOver. 
*Hint*  Behind the scenes, we had some recent beta testers of the
software.  And after as little as 24 hours, MANY were seeing
amazing results!  You can see these results at the same video link
above…
I hope you’re as excited as I am, because this is really going to
bring a completely new spin to list building and email marketing.
It’s going to do wonders to my own personal online business, and I
think you’ll quickly see how it can help do the same for yours too!

That’s it for now.  I’ll be in touch soon with more details about
the release of the software, and how you can get your own copy.
Talk soon,
Matt Callen
==>  http://www.instantpopover.com/NEW/
(see some REAL-life beta-tester RESULTS here)
P.S. After you watch the video, you should grab your early-bird
access… more details are available at the link above